A point of sale display, also known as a POS display, is a marketing tool used to showcase products and attract customers at the final stage of the purchasing process. It is strategically placed near the checkout counter or other high-traffic areas in a retail store to capture the attention of customers and encourage impulse purchases. These displays are designed to be eye-catching and visually appealing, often incorporating creative designs and messaging to entice customers to make a purchase. Point of sale displays can range from simple cardboard stands to elaborate structures, and are an effective way for businesses to increase sales and promote their products in a competitive retail environment.