Proximity marketing refers to the practice of targeting and engaging with potential customers based on their physical location, typically through the use of mobile devices. This form of marketing utilizes technologies such as Bluetooth, Wi-Fi, and GPS to deliver personalized and timely messages, offers, and promotions to individuals in close proximity to a business or specific location. By leveraging the power of location-based data, proximity marketing allows businesses to reach their target audience in a more targeted and relevant manner, increasing the chances of converting them into loyal customers. This form of marketing is becoming increasingly popular due to its ability to deliver real-time and hyper-localized marketing messages, making it a valuable tool for businesses looking to enhance their customer engagement and drive sales.