Green marketing refers to the practice of promoting products or services that are environmentally friendly and sustainable. This type of marketing aims to educate consumers about the environmental impact of their purchasing decisions and encourages them to choose products that are better for the planet. It involves using eco-friendly materials, reducing waste, and promoting ethical and socially responsible practices throughout the entire supply chain. Green marketing not only benefits the environment, but it also appeals to consumers who are becoming increasingly conscious of their impact on the world and are actively seeking out products that align with their values.