Opportunistic marketing refers to the strategic and often calculated approach of taking advantage of current events, trends, or situations to promote a product or service. It involves identifying and capitalizing on opportunities that arise unexpectedly, in order to gain a competitive edge and increase brand visibility. This type of marketing requires a keen understanding of the target audience and the ability to quickly adapt and respond to changing circumstances. While it can be seen as opportunistic in nature, when done ethically and with genuine value for the consumer, it can be a powerful tool for businesses to stay relevant and top-of-mind in a constantly evolving market.