Point-of-sale marketing refers to the strategic use of promotional tactics and techniques at the final stage of a customer’s purchasing journey, typically at the physical location where a product or service is being sold. This can include eye-catching displays, special offers, and other persuasive methods aimed at influencing a customer’s buying decision and increasing sales. The goal of point-of-sale marketing is to capture the attention of potential customers and encourage them to make a purchase, ultimately driving revenue and building brand loyalty.