Reactive marketing refers to the strategic approach of adapting and responding to current events, trends, or customer feedback in order to promote a brand or product. It involves actively monitoring and analyzing the market and consumer behavior, and then quickly adjusting marketing strategies to capitalize on opportunities or address challenges. This type of marketing requires agility, creativity, and a deep understanding of the target audience in order to effectively connect with them in real-time. By being responsive and relevant, reactive marketing allows brands to stay ahead of the curve and make a meaningful impact in the ever-changing landscape of the market.