Transactional marketing is a business strategy that focuses on making individual sales and transactions with customers, rather than building long-term relationships. It involves using targeted advertising and promotions to entice customers to make a purchase, and often relies on one-time interactions rather than ongoing engagement. This approach is commonly used in retail and e-commerce industries, where the goal is to drive immediate sales and generate revenue. However, it can also be applied in other industries, such as banking and insurance, where the focus is on selling specific products or services to customers. Unlike relationship marketing, which prioritizes building customer loyalty and repeat business, transactional marketing is primarily concerned with the immediate exchange of goods or services for money.