Digital branding refers to the process of creating and maintaining a distinct and consistent online presence for a brand. It involves utilizing various digital platforms, such as social media, websites, and online advertising, to establish a strong and recognizable image that resonates with the target audience. This includes crafting a unique brand voice, visual identity, and messaging that aligns with the brand’s values and goals. Digital branding is essential in today’s digital age, as it allows businesses to connect with their customers on a more personal and interactive level, ultimately building brand loyalty and trust.