An umbrella brand is a marketing strategy in which a company uses a single brand name to encompass multiple products or services under its portfolio. This approach allows the company to create a strong and cohesive brand image, while also providing a sense of consistency and trust to consumers. The umbrella brand serves as a unifying element, connecting all the products or services offered by the company and giving them a shared identity. This not only simplifies the branding process for the company, but also helps consumers to easily recognize and associate the brand with quality and reliability. By leveraging the reputation and recognition of the umbrella brand, companies can effectively promote and market their diverse range of products or services, ultimately leading to increased brand awareness and customer loyalty.