Martec’s law, also known as the “law of technology and marketing,” is a principle that states the rate of technological change will always exceed the rate of organizational change. Coined by marketing expert and author, David Packard, this law highlights the constant struggle for businesses to keep up with the ever-evolving landscape of technology and consumer behavior. It emphasizes the importance of adapting and innovating in order to stay competitive in the fast-paced world of marketing and technology. Martec’s law serves as a reminder for companies to continuously evaluate and adjust their strategies in order to effectively utilize new technologies and meet the ever-changing demands of their customers.