A private label range refers to a collection of products that are exclusively created and marketed by a particular retailer or company under their own brand name. These products are distinct from those offered by other brands and are often developed to cater to the specific needs and preferences of the retailer’s target audience. Private label ranges offer a unique and personalized shopping experience, allowing retailers to differentiate themselves from their competitors and build brand loyalty among their customers. These products are typically of high quality and are priced competitively, making them a popular choice for consumers looking for affordable yet reliable options.