A micro-influencer is an individual who has a small but highly engaged following on social media platforms, typically ranging from 1,000 to 100,000 followers. They are known for their niche expertise and authentic content, which resonates with their audience and drives meaningful engagement. Unlike traditional influencers, micro-influencers have a more personal and relatable approach, making them valuable partners for brands looking to reach a targeted and loyal audience. Their influence may be smaller in numbers, but it is powerful in impact, making them a rising force in the world of influencer marketing.