MQL, or Marketing Qualified Lead, refers to a potential customer who has shown a strong interest in a product or service through their actions and interactions with a company’s marketing efforts. This can include filling out a form, downloading a whitepaper, or attending a webinar. MQLs are considered to be more likely to become paying customers compared to other leads, as they have already demonstrated a level of engagement and interest in the company’s offerings. Companies use MQLs as a way to prioritize and target their marketing efforts, with the ultimate goal of converting them into sales.