MRR, or Monthly Recurring Revenue, is a key metric used to measure the financial health and stability of a subscription-based business model. It represents the total amount of revenue generated by a company’s recurring subscriptions in a given month. This includes both new subscriptions and renewals, but excludes one-time fees or charges. MRR is a crucial indicator of a company’s growth and success, as it provides a clear and consistent picture of its revenue stream. By tracking MRR, businesses can make informed decisions about pricing, customer retention, and overall strategy to ensure sustainable and predictable revenue growth.