Stadium naming refers to the practice of assigning a unique and often commercial name to a sports arena or venue. This process involves a company or organization purchasing the naming rights to a stadium, typically for a set period of time, in order to promote their brand or gain exposure. The chosen name is then prominently displayed on the stadium, as well as in all marketing and promotional materials. Stadium naming has become a common practice in the world of sports, with many iconic arenas bearing the names of corporate sponsors. However, it has also sparked debate and controversy, as some argue that it takes away from the traditional and historical significance of a stadium.