Newsjacking on social media refers to the practice of leveraging current events or breaking news to gain attention and engagement on social media platforms. This can involve creating timely and relevant content, such as posts, tweets, or videos, that piggyback off of popular news stories or trending topics. The goal of newsjacking is to capitalize on the public’s interest in a particular event or topic and use it to promote one’s own brand, product, or message. However, it must be done in a tasteful and strategic manner to avoid coming across as exploitative or insensitive. Newsjacking on social media requires quick thinking, creativity, and a deep understanding of the target audience to effectively ride the wave of a viral news story and generate buzz for one’s own brand.