Adwords quality level refers to the measure of the overall effectiveness and relevance of an advertisement on Google’s advertising platform, Adwords. It takes into account various factors such as ad relevance, expected click-through rate, landing page experience, and ad format to determine the quality and placement of an ad. A higher Adwords quality level indicates that the ad is more likely to be shown to potential customers and can result in a lower cost-per-click for the advertiser. Advertisers can improve their Adwords quality level by creating high-quality and relevant ads that provide a positive user experience.