A nudge is a subtle and gentle push or encouragement towards a desired behavior or decision. It is a form of persuasion that uses positive reinforcement and indirect suggestions to influence someone’s actions without restricting their freedom of choice. Nudges are often used in the fields of psychology, marketing, and public policy to guide individuals towards making beneficial choices for themselves and society. Unlike forceful tactics, nudges are designed to be non-intrusive and respectful of personal autonomy. They can range from simple reminders and prompts to more complex techniques such as framing and social norms. Ultimately, a nudge aims to nudge individuals in the right direction, without imposing or manipulating their decisions.