O2O, short for “online-to-offline,” is a business model that integrates online and offline operations to provide a seamless and convenient experience for customers. It refers to the process of using online platforms, such as websites or mobile apps, to drive offline sales and interactions. This can include services such as online ordering for in-store pickup, online reservations for in-person services, or online promotions to attract customers to physical stores. O2O has become increasingly popular in the modern digital age, as it allows businesses to bridge the gap between the virtual and physical world, creating a more personalized and efficient customer experience.