Promotional items, also known as promotional products or swag, are tangible objects that are used to promote a brand, company, or event. These items are typically branded with a logo, slogan, or message and are given away for free as a means of advertising and increasing brand awareness. Common examples of promotional items include pens, t-shirts, tote bags, and water bottles. They are often used as giveaways at trade shows, conferences, and other events, or as gifts to customers and employees. The purpose of promotional items is to create a lasting impression and generate positive associations with the brand, ultimately leading to increased customer loyalty and sales.