The Observatoire de l’e-pub SRI, also known as the SRI e-Publishing Observatory, is a French organization dedicated to monitoring and analyzing the digital advertising industry. Founded in 2003 by the Interactive Advertising Bureau (IAB) France and the Syndicat des Régies Internet (SRI), the Observatoire de l’e-pub SRI provides valuable insights and data on the evolution of online advertising, including trends, best practices, and market developments. Through its research and publications, the Observatoire de l’e-pub SRI serves as a reliable source of information for professionals in the digital marketing field, helping them make informed decisions and stay ahead of the constantly evolving digital landscape.