P2B, or “peer-to-business,” refers to a type of business model where individuals or small businesses interact directly with larger companies or corporations. This can include services such as freelancing, consulting, or selling products to businesses, as well as platforms that connect individuals with businesses for various purposes. P2B is a modern approach to business that allows for more direct and personalized interactions between individuals and larger entities, promoting innovation and efficiency in the marketplace. It also provides opportunities for individuals and small businesses to compete and thrive in the global economy.