A proprietary panel refers to a group of individuals or experts who have been specifically selected by a company or organization to provide feedback, insights, and opinions on their products or services. These panels are often exclusive and confidential, allowing the company to gather valuable information and make informed decisions based on the panel’s input. The members of a proprietary panel are typically chosen based on their expertise, demographics, or specific interests, making them a valuable resource for market research and product development. Unlike public focus groups, proprietary panels are kept private and are not open to the general public, ensuring the company’s competitive advantage.