Event sponsorship refers to the financial or in-kind support provided by a company or organization to an event in exchange for exposure and marketing opportunities. This type of partnership allows businesses to align themselves with a specific event and its target audience, increasing brand visibility and credibility. In return, the event receives necessary funding or resources to enhance its success and reach a wider audience. Event sponsorship is a mutually beneficial collaboration that allows both parties to achieve their goals and create a memorable experience for attendees.