Personal branding refers to the process of creating and managing a unique and authentic image or reputation for oneself. It involves identifying and showcasing one’s strengths, values, and personal brand attributes in order to differentiate oneself from others and stand out in a competitive market. This can include elements such as a personal logo, consistent messaging, and a strong online presence. Personal branding is crucial for individuals looking to establish themselves as experts, build a strong professional network, and achieve their personal and career goals. It is a continuous process that requires self-awareness, strategic planning, and consistent effort to maintain and enhance one’s personal brand.