Cinema product placement refers to the strategic placement of products or brands within a film or movie in order to promote or advertise them to the audience. This form of marketing involves the integration of products into the storyline or scenes of a film, often in a subtle and seamless manner. It is a mutually beneficial arrangement between the filmmakers and the companies, as it allows for the promotion of products while also adding a sense of realism to the film. However, when done poorly, it can be seen as forced and can detract from the overall viewing experience.