A planogram is a visual representation or diagram that outlines the specific placement and arrangement of products within a retail store or space. It is a strategic tool used by retailers to optimize the layout and organization of their merchandise in order to increase sales and improve the overall shopping experience for customers. This detailed plan takes into account factors such as product size, color, and popularity, as well as consumer behavior and buying patterns. By following a planogram, retailers can effectively showcase their products, maximize shelf space, and create a visually appealing and efficient shopping environment.