The POPAI Awards, also known as the Point of Purchase Advertising International Awards, are prestigious accolades given to recognize excellence in the field of in-store marketing and retail design. These awards celebrate the most innovative and effective displays, packaging, and promotions that capture the attention of consumers and drive sales at the point of purchase. Judged by industry experts, the POPAI Awards honor the creativity, strategy, and impact of these marketing efforts, setting the standard for excellence in the retail industry.