Product pre-launch refers to the strategic and carefully planned phase before a new product is officially released to the market. It involves a series of activities and preparations, such as market research, product development, and marketing strategies, aimed at creating buzz and anticipation for the upcoming product. This crucial stage allows companies to build excitement and generate interest among potential customers, gather feedback, and make any necessary adjustments before the product is available for purchase. A successful product pre-launch can greatly impact the success of a product’s launch and overall performance in the market.