A sales forecast is a strategic prediction of future sales performance based on historical data, market trends, and other relevant factors. It serves as a valuable tool for businesses to anticipate and plan for potential revenue and growth, allowing them to make informed decisions and allocate resources effectively. A well-crafted sales forecast takes into account various variables such as customer behavior, economic conditions, and competitor analysis to provide a realistic estimation of future sales. It is an essential aspect of sales planning and management, providing a roadmap for businesses to achieve their sales targets and drive success.