Native programmatic refers to the automated process of buying and selling digital advertising space on websites and apps, specifically tailored to match the look and feel of the surrounding content. This allows for a seamless integration of ads that blend in with the user’s browsing experience, resulting in higher engagement and conversion rates. Unlike traditional programmatic advertising, which relies on standard ad formats, native programmatic utilizes customized ad units that are designed to fit organically within the platform. This approach combines the efficiency and targeting capabilities of programmatic with the effectiveness of native advertising, creating a more authentic and non-disruptive advertising experience for both advertisers and consumers.