Negative promotion refers to the deliberate and strategic use of communication and marketing tactics to discredit, undermine, or damage the reputation of a person, product, or organization. This can include spreading false or misleading information, creating negative associations, or highlighting flaws and weaknesses in order to discourage or dissuade others from supporting or engaging with the target. Negative promotion is often employed as a competitive strategy by rivals or as a means of retaliation, and can have serious consequences for the target’s image and success.