ASMR advertising refers to the use of Autonomous Sensory Meridian Response (ASMR) techniques in marketing and promotional campaigns. ASMR is a tingling sensation that some people experience in response to certain auditory or visual stimuli, and it has gained popularity as a relaxation and stress-relief tool. In ASMR advertising, brands incorporate ASMR triggers such as soft whispers, gentle tapping, and soothing visuals to create a calming and immersive experience for their audience. This type of advertising aims to evoke positive emotions and create a deeper connection between the brand and the consumer, ultimately leading to increased brand loyalty and engagement.