Skippable video advertising refers to a form of digital marketing where a video advertisement is displayed to a viewer, but with the option to skip the ad after a certain amount of time. This type of advertising allows viewers to choose whether or not they want to watch the full ad, giving them more control over their viewing experience. Skippable video ads are often used on platforms such as YouTube and social media, and can be an effective way for businesses to reach their target audience while also respecting their time and preferences.