Definition : Geolocation-based push notification

A geolocation-based push notification is a targeted message sent to a user’s mobile device based on their current physical location. This type of notification utilizes the device’s GPS or Wi-Fi technology to determine the user’s whereabouts and deliver relevant and timely information, such as promotions, alerts, or reminders. By leveraging geolocation data, businesses and organizations can personalize their communication and enhance the user experience, making it a powerful tool for engaging with customers in real-time.

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