Service quality refers to the overall level of excellence and satisfaction experienced by a customer when interacting with a service provider. It encompasses the reliability, responsiveness, assurance, empathy, and tangibles of a service, all of which contribute to the customer’s perception of the service’s value and effectiveness. A high level of service quality is characterized by consistent and efficient delivery of services, personalized and attentive customer care, and meeting or exceeding customer expectations. It is a crucial aspect of any successful business, as it directly impacts customer loyalty and retention.