Traffic quality refers to the overall value and relevance of visitors to a website or online platform. It takes into account factors such as the source of the traffic, the behavior of the visitors, and the conversion rate. High traffic quality indicates that the visitors are genuinely interested in the content or products offered, resulting in a higher likelihood of engagement and conversions. On the other hand, low traffic quality may consist of irrelevant or spammy visitors, leading to a lower conversion rate and potentially harming the reputation of the website. In the world of digital marketing, understanding and improving traffic quality is crucial for the success of any online business.