Definition : Transactional research

Transactional research is a systematic and in-depth investigation of the interactions and exchanges between individuals, organizations, or institutions. It aims to understand the dynamics of these transactions, including the motivations, behaviors, and outcomes involved. This type of research often involves collecting and analyzing data from various sources, such as surveys, interviews, and observations, to gain insights into the complex and ever-evolving nature of transactions. It is used in a variety of fields, including economics, sociology, and psychology, to inform decision-making and improve understanding of human behavior in a transactional context.

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