International SEO, also known as global SEO, is the practice of optimizing a website’s content and structure to rank higher in search engine results pages (SERPs) for multiple countries and languages. It involves understanding and implementing strategies that cater to the unique cultural, linguistic, and technical aspects of different regions, in order to attract and engage a global audience. This includes conducting thorough keyword research, creating localized content, and building backlinks from relevant international websites. The goal of international SEO is to increase a website’s visibility and traffic from various countries, ultimately leading to higher conversions and business growth on a global scale.