A text ad is a form of online advertising that consists of a short, concise message displayed on a website or search engine results page. These ads typically include a headline, a brief description, and a link to the advertiser’s website. Unlike image or video ads, text ads rely solely on written content to capture the attention of potential customers. They are often used in pay-per-click campaigns, where advertisers only pay when a user clicks on the ad. Text ads are a cost-effective and efficient way for businesses to promote their products or services to a targeted audience.