A brand network refers to the interconnected web of relationships and connections that a brand has established with its customers, partners, and stakeholders. It encompasses all the touchpoints and interactions that contribute to shaping the perception and reputation of a brand. This includes not only traditional marketing channels, but also social media, word-of-mouth, and other forms of communication. A strong brand network is essential for building trust, loyalty, and a positive image for a brand, ultimately leading to increased customer engagement and business success.