Behavioral retargeting, also known as behavioral remarketing, is a digital marketing strategy that involves targeting online advertisements to individuals based on their previous online behavior. This technique utilizes cookies and tracking pixels to collect data on a user’s browsing history, such as the websites they have visited and the products they have shown interest in. This information is then used to display personalized ads to the user, increasing the chances of conversion and ultimately, driving sales. Behavioral retargeting allows businesses to reach potential customers who have already shown interest in their products or services, making it a highly effective and efficient marketing tactic.