Review management refers to the process of actively monitoring, responding to, and influencing online reviews and feedback about a business or product. This includes strategies and techniques used to maintain a positive online reputation, address negative reviews, and encourage satisfied customers to leave reviews. Effective review management involves understanding and utilizing various review platforms, such as social media, review sites, and search engines, to build and maintain a strong online presence and reputation. It is a crucial aspect of online reputation management and can greatly impact a business’s success and credibility in the digital world.