RPP, or Retail Price Point, refers to the specific price at which a product is sold to consumers in retail stores. It is the final price that customers pay for a product after all costs, such as production, marketing, and distribution, have been factored in. RPP is an important factor in the success of a product, as it must be competitive enough to attract customers while also generating enough profit for the retailer. Retailers often use RPP as a strategic tool to position their products in the market and appeal to their target audience. In today’s competitive retail landscape, setting the right RPP is crucial for businesses to thrive and stay ahead of the competition.