Sales intelligence refers to the collection, analysis, and utilization of data and insights to inform and improve sales strategies and processes. It involves gathering information on potential customers, competitors, and market trends to identify opportunities and make informed decisions. This intelligence can include data on customer behavior, purchasing patterns, and preferences, as well as market trends and competitor activity. By leveraging sales intelligence, businesses can gain a deeper understanding of their target audience and tailor their sales approach to increase conversions and drive revenue.