Infinite scrolling in SEO refers to a website design technique where content is continuously loaded as the user scrolls down the page, creating a seamless and uninterrupted browsing experience. This technique is often used to display large amounts of content, such as images or articles, without the need for pagination. From an SEO perspective, infinite scrolling can improve user engagement and increase the time spent on a website, which can positively impact search engine rankings. However, it is important to ensure that the content is properly optimized and accessible for search engines to crawl and index. Additionally, proper implementation of infinite scrolling can also improve website speed and mobile responsiveness, both of which are important factors in SEO.