Selfie marketing refers to the strategic use of self-portraits or self-taken photographs, commonly known as selfies, for the purpose of promoting a brand, product, or service. This form of marketing leverages the widespread popularity and influence of social media platforms, where individuals share their selfies with their followers, to reach a larger audience and create a personal connection with potential customers. By incorporating selfies into their marketing strategies, businesses can humanize their brand and tap into the power of user-generated content to increase brand awareness, engagement, and ultimately, sales.