Off-page SEO, also known as off-site SEO, refers to the optimization techniques used to improve a website’s search engine ranking through external factors. This includes building backlinks, social media presence, and online reputation management. Unlike on-page SEO, which focuses on optimizing the content and structure of a website, off-page SEO involves strategies that take place outside of the website itself. By increasing the website’s authority and credibility through off-page SEO, it can improve its visibility and attract more organic traffic from search engines.