SERP bounce, also known as search engine results page bounce, refers to the act of a user quickly clicking back from a search engine results page (SERP) to the search engine after visiting a website. This occurs when a user does not find the information or content they were looking for on the website and returns to the SERP to continue their search. SERP bounce can be a negative indicator for a website’s search engine ranking, as it suggests that the website did not meet the user’s expectations or needs. It is important for websites to provide relevant and engaging content to reduce SERP bounce and improve their overall user experience.