An outbound call is a telephone call initiated by a company or organization to a customer or potential customer. This type of call is typically made for the purpose of sales, marketing, or customer service. Unlike inbound calls, which are received by the company, outbound calls are made by the company to reach out to customers. Outbound calls are often used to generate leads, follow up on inquiries, conduct surveys, or provide information about products or services. They can also be used for telemarketing or fundraising purposes. Outbound calls require a skilled and persuasive approach to engage the recipient and achieve the desired outcome.